• Skip to main content
  • Skip to primary sidebar

Real Entrepreneur News

Daily Entrepreneur News

Multilingual Indian video app Roposo raises $10M from Tiger Global and Bertelsmann

December 12, 2018 by News Desk Leave a Comment

Multilingual Indian video app Roposo raises $10M from Tiger Global and Bertelsmann

India has 22 official languages, which often presents a challenge for businesses that want to scale across the entire country. Video-sharing app Roposo, however, uses that to its advantage by offering content in several different regional languages. Based in Gurgaon, Roposo announced today that it has raised a $10 million Series C from returning investors Tiger Global and Bertelsmann, bring its total funding so far to $31 million. Roposo will use new funding for hiring, product development, and user acquisition.

Tiger Global first invested in Roposo’s Series A round and also returned for its Series B, according to Crunchbase. After an Indian startup funding spree, Tiger Global hit pause on new investments there for a couple of years before reportedly closing a $3.75 billion fund this year to focus on India, the U.S., and China. Roposo’s funding news comes a week after facility management company Facilio, another Indian startup, announced that it also received funding from Tiger Global.

Roposo originally launched as a fashion-based social network in 2013 before pivoting to videos in August 2017. It now claims 7.5 million monthly active users, 250,000 user-generated videos, and 160 million video views a day.

Co-founder and chief executive officer Mayank Bhangadia tells TechCrunch that Roposo’s pivot came from “a gradual evolution of the platform from a fashion social network into rebooting as a complete social video network to enter the next big level of game play.” Users still share videos about fashion, but now it is one of several topics, including music, comedy, spirituality, tech, travel, and current events (Roposo organizes videos into about 25 interest-based channels).

Roposo currently claims a total user base of 25 million. One obvious question is how the app plans to keep their attention as Facebook, Twitter, and Instagram each aggressively promote their live-streaming video features.

One of Roposo’s key advantages is its focus on multiple Indian languages (it offers content in 10 so far), which gives it an edge in smaller Indian cities and towns. Bhangadia says it also differentiates by creating a TV-like viewing experience and offering editing tools that make it easy for people to start broadcasting (about 30% of Roposo’s users have created content). Video creators can also make money based on how much user engagement their content generates.

Published at Wed, 12 Dec 2018 07:48:36 +0000

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • IBM CEO Arvind Krishna wants to completely transform his organization
  • Accelerators embrace change forced by pandemic
  • Apple updates Mac Mini with Apple-designed M1 chip
  • A theatre of dominance
  • HBO releases a wellness-focused AR app to promote ‘His Dark Materials’

Recent Comments

    Archives

    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018

    Categories

    • News
    • Video

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in