Being an entrepreneur is hard enough. In the best of times, it can feel like skydiving without a parachute. So just imagine what it’s like during continued lockdowns, economic uncertainty, and the news about the COVID-19 pandemic changing every day. Actually, you don’t have to imagine it—you’re probably living it.
I’m not only an entrepreneur myself, I’m also a wife and mother who is trying to balance running my business with taking care of my family during these difficult times. I’m here to tell you that I feel your pain, and as fellow entrepreneurs, we’re all in this together.
There’s a good chance you feel a loss of direction right now. Every business in this country is being put to the test, and now your bright, shiny business idea may seem impossible. Hold on! I have always believed that with fierce challenges come even fiercer opportunities. Are we going to get to the other side of this? Yes, we will. And if you follow some of the tips I’m sharing here, you may even come out on that other side a stronger, better, badass entrepreneur. It’s time to dig down deep.
1. Work your butt off
Yes, you’re quarantined at home, taking care of kids, preparing meals, and keeping the house in order, but you can still find some time to focus your energy on your business. The entrepreneurial spirit will move you forward. Even if you’ve experienced a decline in business, which is likely, that doesn’t mean that you should back down and give up. When your business rebounds, you’re going to find that you can reach new heights if you continue to drive forward at this time. And while it’s almost impossible to create “normal” working conditions while trapped at home, I can tell you one thing—it can spark a whole lot of creativity.
2. Communication is more important than ever
Talk to people. Be open and honest with them. This includes your employees, clients, and shareholders. Everyone is drawn to strong leadership right now. It brings us comfort. Step up and be one of those leaders, opening your heart and your mind to those that rely on you. If you give them a sense of direction and purpose at this moment, they’re going to be more devoted to you than ever before. Stay positive and resilient and you’ll put stakeholders at ease. Inspire confidence. And be sure to use social media like a boss to let people know that you and your business are staying strong.
3. Keep the passion alive
As entrepreneurs, we know that our businesses are about passion. Passion is what gives us the courage to do the impossible. It’s the force that drives us to new heights. Don’t let go of your passion! Make it deeper, fiercer, and more focused. We all have more time on our hands. Even in busy households, some lulls allow you to use your imagination. What a great time this is to dream about your business, breathe new life into it, and see it differently. Make a dream board for where you want things to go. Start planning what your passion project is going to look like in the future. This time can either be a black hole for your business or it can be an incubation period—make it the latter.
Published at Wed, 20 May 2020 15:54:48 +0000