• Skip to main content
  • Skip to primary sidebar

Real Entrepreneur News

Daily Entrepreneur News

PixelMe raises $1.3 million for its retargeting URL shortener

December 19, 2018 by News Desk Leave a Comment

PixelMe raises $1.3 million for its retargeting URL shortener

Meet PixelMe, a new software-as-a-service startup that wants to help marketers retarget customers using an URL shortener. The company just raised a $1.3 million at a $4 million pre-money valuation — investors now own 22 percent of the company.

PixelMe is taking a Buffer approach by sharing many behind-the-scene details of the company’s journey. You can even download the pitch deck, the term sheet and the cap table after this round.

The team realized that many people have been using URL shortener to include tracking parameters (UTMs) to track which campaign is working. PixelMe is taking this concept one step further by letting users embed one or multiple retargeting pixels when you follow a PixelMe link.

It means that you can add tracking pixels from Adwords, Facebook or Twitter for instance and leverage that to display relevant ads on Facebook, Twitter or Google later.

If you run your own store or website, you might not see the point of that as you can include all the tracking pixels you want on your website (as long as you remain GDPR compliant). But PixelMe lets you retarget users even if you promote an Amazon page for instance.

And the company claims that it complies with GDPR and works with Safari’s Intelligent Tracking Prevention feature in its pitch deck.

So far, PixelMe has attracted 10,000 users who have generated $130,000 in revenue. The company reached $10,000 in monthly recurring revenue after 12 months and without raising any money.

Serena Capital is leading the round with €880,000. Kima Ventures is investing €50,000. Thomas Rebaud, Christophe Chausson, Stan Massueras, Manuel Jaffrin, Edouard Dessain-Gelinet, Gregory Gazagne are all investing between €10,000 and €15,000.

Published at Wed, 19 Dec 2018 08:10:27 +0000

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • IBM CEO Arvind Krishna wants to completely transform his organization
  • Accelerators embrace change forced by pandemic
  • Apple updates Mac Mini with Apple-designed M1 chip
  • A theatre of dominance
  • HBO releases a wellness-focused AR app to promote ‘His Dark Materials’

Recent Comments

    Archives

    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018

    Categories

    • News
    • Video

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in